It’s a Long Beach lovefest

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Two-day event will celebrate all the things that make the city unique

By
MICHAELA
KWOKA

From its diversity and promotion of healthy lifestyles to its renowned cuisine and musical scene, Long Beach is one of those cities that makes things happen.

This weekend, you’ll be able to celebrate and do everything that makes Long Beach unique at the third Love Long Beach Festival July 16-17 at Granada Beach.

Sponsored by the Port of Long Beach and Alfredo’s Beach Club, the free, two-day event is a celebration of all things Long Beach.

There will be sporting activities such as yoga, beach volleyball, sand soccer, and a run-swim-paddle event.

Since Long Beach is a very dog-friendly community, there will also be dog events such as a talent show and a “splish splash wave contest.”

On the culinary side, there will be a farmers market, an organic food court, and plenty of food trucks.

Fred Khammar, producer and founder of the event, said the festival a chance to showcase all the the things that make life in the LBC so wonderful.

“[Alfredo’s Beach Club] loves Long Beach and we want to share with everybody all the great things you can do here,” he said.

Aside from the Love Long Beach Festival, Khammar also hosts movies on the beach during summer as well as the Pirate Invasion at the Belmont Shore Pier.

According to Khammar, the mood of the festival is very energetic.

- Courtesy screenshot

– Courtesy screenshot

“Everything is very organic, there’s always something happening,” he said, “music is non-stop, food vendors are non stop.”

However, where the festival breaks from its Long Beach centric roots is with music.

The DJs who are booked to play during the festival are from all over the world, according to Khammar.

Khammar said that the Love Long Beach Festival is a “major dj event.”

Some of the performers include Freddy Be, dela Moontribe, Christa Galactica, and Anton Tumas.

Subtract Music, a self described “roving party, sound company and record label, featuring carefully curated local and international talent” is the group sponsoring the music portion of the festival.

While there will be plenty of activities to do during the two days, Saturday night will have its own flare.

Not only will there be a luau Saturday night, but there is also a dance party with a fire show and Burning Man scheduled.

Attendees are encouraged to carpool, use Uber or Lyft, or Long Beach public transportation to get to the event.

The Long Beach Love Festival will run 9 a.m. to 10 p.m., July 16 and 9 a.m. to 9 p.m. July 17. Music will begin at 11 a.m. on both days.



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